The Gitanes cigarette brand originated in France in 1910. Maurice Giot produced an art deco-style pack in 1927, the first in a long line of collaborations between the brand and renowned artists and designers.An image of a 'Gypsy dancer' first appeared on Gitanes cigare...

In this competitive and image conscious world, your company’s appearance will ultimately help or hinder its ability to convert prospect suitors. Do you have all the right credentials? Do you stand out from the crowd? Is your branding and marketing collateral memorable?

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Great creativity… brilliant script… fantastic special FX…but could you recall what it was selling an hour later? Probably not after a few more viewings either! What was the proposition, the brand, the call to action or more to the point, what was the client’s return on...