How will your image stack up on a business ‘blind date’?
24 January 2014
In this competitive and image conscious world, your company’s appearance will ultimately help or hinder its ability to convert prospect suitors. Do you have all the right credentials? Do you stand out from the crowd? Is your branding and marketing collateral memorable?
Good brand design and promotional material, if relevant and consistent, will raise awareness and help to open up dialogue - and when maintained correctly, will become an immensely valuable business asset. But it’s not just about a logo design! Good branding and development should incorporate typographic and colour continuity, consistency of copy and quality of photography across all marketing material.
Why you should review yours before your next marketing spend.
Brand reviews are an essential part of good business house-keeping. Before you spend another marketing pound, consider how much a tired and outdated business image or badly produced marketing collateral may be costing you in lost revenue.
Whatever you pay-per-click, or spend on optimising search engines, if you’re not impressing your target audience, they will be hard to engage with and even harder to convert!!